After much anticipation surrounding its latest devices, on Tuesday Apple (AAPL
As many had expected, the company announced not one, but two new models. The iPhone 5S is the newest device with a number of upgrades over the older device. One of its most unique new features is a fingerprint scanner built into the home button that gives the user added security and ease of use.
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The second model that was shown was the iPhone 5C. This product will feature a price point of just $99 and will be marketed mainly towards overseas markets that wish to utilize the iPhone technology but not at the hefty price tag that comes with the device in the U.S. This move looks to directly chip away at Android devices, which have been dominating emerging markets for some time now.
Investors were apparently unimpressed with the new devices, as Apple’s stock was down $11.53, or 2.33%, at Tuesday’s close.
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